China Blocking Foreign Investments in Online Gaming
Tuesday, October 20th, 2009
Foreign gaming operators looking to explore the Chinese market are going to have to look elsewhere. Chinese regulators have taken the step of banning foreign investment in their online gaming industry. The announcement was made last week by the country’s General Administration of Press and Publication. The organization is responsible for overseeing the web content in China.
An emerging market
The move by Chinese regulators is a blow to many gaming operators around the world. The nation is ripe for development and growth related to the online casino industry. It is estimated that 300 million Chinese residents use the internet an average of 18 hours per week. The latest measures will slowdown China’s online gaming market, which had been expected to grow 30 to 50% this year to $3.5 billion to 4 billion, according to GAPP’s forecast.
However, the nation has been seeking to monitor online content more aggressively in recent months. In July, China’s Ministry of Culture banned games featuring gangster themes or mafia-type gang activities. About 45 games have been banned over the past few months due to violent content. There is a belief that China has been unhappy with the influence that the foreign interests have had on the country’s online content. “In recent years, some foreign companies tried to get involved in China’s online game operations in various forms, which caused severe disorders in China’s online game industry,” said Kou Xiaowei, vice director of the technological and digital department of GAPP.
Control of content a key
China is trying to do something that seems to be an impossible task. Policing the internet seems to be a difficult mission. The attempt to block foreign companies from getting involved in online gaming could be only a small part of the process.
The GAPP has developed a broad view of how to control the world wide web. The content issues have extended to the actual location of where the games are manufactured. The new policy even blocks foreign companies from joining forces with domestic corporations.
The most recent announcement states that without the appropriate permissions from the government, neither individuals nor organizations may run an online gaming business.
NetEase caught in the middle
The major Chinese online gaming company NetEase has been in the crossfire of the new legislation. The playing of their popular World of Warcraft game was blocked for nearly two months due to a change of operator. The game is also being censored for scenes of violence.
There is uncertainty about whether or not NetEase received clearance from the GAPP before launching the latest version of the game on September 19th. The issues have led to a sharp decline in stock prices for the company in recent weeks. The Nasdaq-listed company is the third largest online gaming company in China. It has a share of nearly 13% of the online gaming industry in the country.