Online Casino Software Company Profile: Playtech

October 5th, 2009

Playtech has become one of the major industry leaders in casino software since being founded a decade ago in 1999. The company lays claim to being the world’s largest publicly traded online gaming software supplier.

Playtech has grown steadily over the last ten years. In 2002, the company initiated Casino Soleil which became the first European land based casino to go online. In the following year, the company launched a worldwide bingo network. In 2006, the company’s shares were admitted to the AIM market of the London Stock Exchange. Last year, Playtech reached a deal with Paramount Digital Entertainment that enabled the company to produce online games related to a couple of viable brands/movies of Paramount Pictures.

Products

The company has implemented a variety of software products over the last decade. Casino, poker and bingo games are among the games that Playtech has developed software for. Playtech’s online casino features over 140 games for the player to choose from. Software is available in slots, table games, live games, arcade games and Asian games. The company claims to have the world’s biggest independent poker network through their iPoker software.

Playtech also offers broadcast gaming and mobile phone software. Playtech TV software brings the atmosphere of a live casino directly into the player’s living room through live or fully automated game shows. A televised presenter actually leads a real casino game show with real time statistics.

The company’s fixed odds games were designed to amplify online Sports book casino operations. Playtech’s Derby Day is among the virtual racing games that the company offers.

Playtech’s Information Management Solution (IMS) is an all-encompassing management system for all of the operations of the products offered by the company.

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Services

Playtech offers their clients a range of support to supplement the company’s software. Financial, hosting, payment advisory, live dealer and marketing services are a few of the areas offered by Playtech. The company also offers a poker and bingo management network.

Marvel slots added to portfolio

Playtech recently engineered a deal with Marvel Entertainment to produce a series of online games related to the popular comic book/movie characters. The first games are set to launch this week. The Incredible Hulk and Iron Man slot games are being launched with other characters set to be featured in upcoming months. Each of the Incredible Hulk/Iron Man games are 20 payline video slots.

Playtech is hoping that the Marvel games will follow in the footsteps of their previously released Gladiator slot games based on the Russell Crowe movie. “Following the overwhelming success of the Gladiator branded slots Playtech is delighted to enable our licensees to add these remarkably popular, well known brands to their games offering. We are confident that these slots, with their established mass market appeal will appeal to a large audience of new and existing players, supporting our licensees’ acquisition and player retention efforts, by raising the profile of their games portfolio and further enhancing the gaming experience for the players,” said Playtech’s Shahar Sella.

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