Cryptologic has been one of the casino software development leaders since being founded in 1995. The Ireland base corporation offers a variety of games and business services for the online casino industry. Cryptologic is a publicly traded organization that trades on the Toronto Stock Exchange (CRY, CXY), the NASDAQ Global Select Market (CRYP) and the Main Market of the London Stock Exchange (CRP).
Games
Cryptologic offers over 280 games as part of their software portfolio. The company offers a variety of games in several categories. Cryptologic has games in branded slots, card games, casual games, classic slots, jackpot games, multi-player games, table games, video poker and video slots. The company introduces over 20 new games every year.
Cryptologic is engaged in exclusive partnerships involving some significant brand names. The company offers King Kong, Spider-Man, Call of Duty and Jenga themed games. There are several Cryptologic progressive jackpot games that have been played in many online casinos. The Marvel, Rapid Fire, Movie Mayhem and Millionaires Club progressive jackpot games have paid out some significant jackpots.
Business services
The company offers a variety of business services to support their software development. Cryptologic has account and fund management services while also providing support for players and operators. Their unique reporting and analytic toolkit is a valuable resource for online casinos. The technology enables casino operators to identify their top players, incorporate appropriate marketing strategies based on the type/volume of games played at the casino, gain insight into under performing areas of the business and develop successful marketing strategies to bring in new customers.
A new deal with Rank Interactive
This week, Cryptologic engineered a major deal with Rank Interactive. As part of the agreement, Cryptologic will provide at least ten of their branded games for inclusion on Rank’s websites. Two games are already live with more scheduled to go live throughout the end of this year and further roll-outs are set for the first half of 2010. Rank is a division of Rank Group, a leading European gaming business. With the deal, Cryptologic now has a total of 28 licensees.
Justin Thouin, Vice-President of Cryptologic, said: “Demand for our games remains strong as illustrated by this agreement with Rank Interactive, a well respected UK brand. With each new licensee, we open up a new recurring revenue stream that will improve our profitability and long term growth prospects.”
Rank also expressed their enthusiasm for the new arrangement. “At Rank Interactive we have been looking to build on our success and expand our increasingly popular games offering. By striking this deal with Cryptologic our customers are gaining access to the very best and most innovative betting games on the market, enhancing our relationship and revenue prospects going forward,” said Rank Interactive Gaming Director Angus Nisbet.
Rank was established and is one of the UK’s top 350 companies listed on the London Stock Exchange. The company has an active membership of 300,000 with annual sales of over 50 million pounds. While their primary market is Great Britain, it also provides betting and gaming websites in Spanish, German, Danish and Swedish.
