For some time now, eCommerce Online Gaming Regulation and Assurance or simply eCOGRA, has held the reputation as the number one independent accreditation organization for internet casino sites and online poker rooms. Being that the body has considerably expanded its services over the past few years, it not only allows online casino licensees to apply for its coveted Safe and Fair Seal of Approval, but has also extended eligibility to various others sectors in the online gambling industry. This includes sportsbooks, online gaming networks, bingo rooms, software providers and affiliates in addition to accredited eCOGRA casinos such as those powered by Microgaming.
Brightshare is the latest affiliate program to receive the quote on quote “green light” from eCOGRA. This program represents the network of five traditional online casinos, two mobile casinos, a poker room and bingo room that compromise the popular casino group known as the Jackpot Factory. Running on the powerful Viper software platform developed by Microgaming, the Jackpot Factory has one of the biggest collections of high quality casino games as well as a network of progressive jackpots renowned throughout the industry for creating a number of internet gambling millionaires.
All Jackpots and All Slots, both of which are Jackpot Factory casinos, have been on the scene for quite a while and received a lot of praise by some of the most prestigious portals in the realm of online gambling. These two casinos are highly regarded as high ranking internet gambling destinations and make ideal places to open an account and try your luck. Both give players the ability to play for real money and indulge in the experience of Microgaming’s innovative table games and realistic virtual slots. The biggest downside to these sites or any online casino powered by Microgaming, is that they are not open to players residing in the United States, as the UIEGA led the company to turn its back on the American market.
Although it suffered a loss in business after abandoning the American market, the Jackpot Factory is recuperating nicely by racking up a great deal of traffic from other jurisdictions, particularly Europe, where the laws regarding internet gambling are far more lenient. The BrighShare affiliate program has played a huge role in helping the Factory generate that traffic. Affiliate programs have become essential drivers for many online industries as they help participants earn revenue from commissions and bring traffic to the business. Lloyd Apter, Affiliate Manager at Brightshare, remarked that because of this, it is a must that online casino operators meet the defined standards in the affiliate management sector.
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There are few organizations that are held in such high regard as eCOGRA. Similar to how it consistently establishes transparent operative standards within online gambling, the body also helps to ensure that the best practices are enforced and maintained by affiliate programs throughout the industry. Thanks to the eCOGRA, more affiliate programs are making a commitment to timely payments and accurate disbursement of affiliate revenues while assuring that reliable environments are in place to facilitate the efficient communications between the affiliate and player.
