It seems as if online casino companies are in the news everyday; some for good press, others for the latest debacle or scam. No negativity here as things are certainly looking up for two of the most popular internet casinos and their mass community of players.
Both PartyCasino.com and PartyPoker.com have just launched a new global campaign that is sure to open up many exciting opportunities for their players. Extensive worldwide research conducted by customers has helped these two entities develop new propositions that will be delivered via a new advertising slogan that is being called “Feel it.” According to the research, “it” is being defined as the unrivaled anticipation one feels when the roulette wheel begins to wind down or the intense adrenaline that rushes through the veins as the river card is turned. The research suggests that in actuality, “it” could mean something different to each individual player. Thanks to a wide variety of new games, promotional offers and tournaments, PartyCasino.com and PartyPoker.com are constantly striving to make “it” happen by providing the best customer experience possible in the realm of online poker and casino games.
According to numerous sources, the new campaign will be rolled out over various mediums including online, TV, billboards and press in several regions throughout the world. At the core of this initiative lies a few riveting television commercials for PartyCasino.com and PartyPoker.com that depict players being swept away in the whirlwind of excitement. These pieces are very well done as they capture the journey of the game of poker along with the thrill players get when playing in virtual casinos. The campaign also introduces a new and improved logo intended to add appeal to the online casino atmosphere.
The TV advertisements for PartyCasino and PartyPoker’s new initiatives were filmed on one of the grandest stages of them all, the Shepperton Studios. Based in the United Kingdom, this studio has played host to many spectacular feature films including blockbusters from the Bond franchise. All the action for the commercials were orchestrated by renown Hollywood film director Paul W.S. Anderson. Anderson’s portfolio includes action packed features such as Alien versus Predator, Event Horizon and Resident Evil.
The new campaign was created by Home, a Leeds-based firm, with the aid of PartyGaming’s in-house team. A spokesperson from PartyGaming remarks that the campaign has gone global and players will soon notice the brand changes upon logging onto the PartyCasino.com and PartyPoker.com websites.
PartyPoker.com recently launched a “Million Dollar Hand” promotion for the month of June while PartyCasino.com, the world’s largest online casino, has made numerous improvements and continues to grow at a rapid rate. PartyCasino’s Gold Mega Jackpot just climbed over a whopping, record-breaking $2,281,000 and is still waiting to be collected by a lucky player.
Come the end of June, 2009, the PartyPoker site will have made significant improvements to its PartyPoints store. As of now, the casino is advising customers to keep hold of their PartyPoints until this time so they can then take advantage when the changes are in full swing.
